How a Taylor Swift concert challenged Ticketmaster’s hegemony in the US

How a Taylor Swift concert challenged Ticketmaster’s hegemony in the US

The online ticket office was unable to manage the influx of fans who connected to take their places for the next tour of the American singer.

Ticketmaster is in the sights of the US Senate. According to New York Times, the American upper house announced on Tuesday 22 November the conduct of an investigation into the lack of competition in the ticketing sector. The interest of the senators for this subject was provoked by the chaotic management of Ticketmaster in the sale of the places of the next concerts of Taylor Swift.

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A lack of pressure that affects the quality of service

The American singer has announced her tour, “The Eras Tour”, which is to take place in the United States from March to August 2023. But, when the ticket office opened on November 18, what was the disappointment of her fans. Millions of them couldn’t buy their pre-sales, and a few days laterTicketmaster has announced the outright cancellation of the sale of all remaining tickets “due to extraordinarily high demand and insufficient remaining ticket inventory to meet this demand. “. “The high fares, site disruptions and cancellations customers have experienced show that because of its dominant market position, Ticketmaster is under no pressure to innovate and improve,” said Senator Amy Klobuchar of the Minnesota, at the head of the subcommittee that will lead the investigation. Notice to French fans, Taylor Swift’s tour will extend to Europe. Hoping that our ticket offices will be better prepared.

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