In difficulty, Netflix will try live
Like TV, or almost. Netflix will broadcast live a show of American comedian Chris Rocka first for the streaming giant, which wants to win back subscribers and faces competition from other platforms already offering live broadcasts.
Netflix is also planning to offer live sports on its platform, according to information disclosed by the the wall street journal this week.
Experimenting with a live broadcast with Chris Rock, who made headlines in the spring when he was slapped by actor Will Smith during the Oscars ceremony, is a way for Netflix to diversify its offer. The show will be broadcast in early 2023, Netflix announced Thursday, in a press release where its vice-president in charge of humor, Robbie Praw, promised “an unforgettable moment”.
A tendency to reverse
The group suffered a growth crisis in the first half, with a net loss of 1.2 million subscribers, which prompted him to take various measures to reverse the trend. In particular, since November it has offered a new, cheaper monthly subscription, but with advertising, in order to attract new consumers and earn additional income.
In the ultra-competitive universe of streaming, where platforms are now plethora, its rivals Disney + and Amazon Prime Video already allow their subscribers to watch sports or live concerts.