Music

ten things to know about RedOne, producer of the anthems of the World Cup in Qatar – Jeune Afrique

ten things to know about RedOne, producer of the anthems of the World Cup in Qatar – Jeune Afrique

TEN THINGS TO KNOW ABOUT – At 50, RedOne, whose real name is Nadir El Khayat, is one of the most influential music producers in the global music industry. Based in California, this native of Tetouan also composes for international showbiz stars such as Akon, Jennifer Lopez, Enrique Iglesias, Pitbull, Lady Gaga Where Lionel Richie, only for big names in current Arab music, such as Khaled, Mohamed Ramadane, Saber Rebai or Saad Lamjarred.

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A true hitmaker, he was appointed by the International Federation of Association Football (FIFA), in December 2021, executive director of entertainment. As such, he is the author of the two anthems of the World Cup which takes place in Qatar this year from November 20 to December 18: Arbo and hayya hayyawhose videos have accumulated 55 million views on YouTube. Back in ten points on the phenomenal success story of RedOne, a child from northern Morocco that nothing predestined to become a icon world.

1. Early calling

Born in 1972 in Tetouan into a middle-class family (his parents are teachers), this youngest of nine brothers and sisters grew up “happy, hanging on to his guitar”, as he told Paris Match. Determined to make music his profession, he flew to Sweden in 1991, home of the groups Abba and Scorpions – of which he was a fan at the time. Objective: to find a place as a singer and guitarist. There followed many lean years (until 1996-1997), from which the young RedOne emerged convinced that his place was more in the production and composition of titles than on stage.

2. Friendship decisive

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