Time is running out for free shared accounts on Netflix

Time is running out for free shared accounts on Netflix

The company had been testing for some time in some markets, especially in Latin America, features to give access to its account to additional people for a fee.

We plan to roll out paid sharing more widely later in Q1can we read in the Netflix report.

The platform has been going through a tough time in 2022, seeing its subscription count drop for the first time in 10 years, in the first half of the year.

The company has since recovered, however, and is showing optimism in the context of its results released yesterday.

Widespread practice of account sharing is hurting our ability to invest in and improve Netflixindicates the report. More than 100 million accounts would be shared, while the platform claims 230.75 million subscribers.

Even though our terms limit the use of Netflix to a single household, we recognize that this will be a change for members who share their account with more people. Through foyerNetflix hears from people living under one roof.

We’ve been working hard to create new features that improve the Netflix experience, including the ability for members to check which devices are using their account, and the option to transfer a profile to a new account.

A dip before a rebound

The company expects the fight against shared accounts may cause a momentary drop in the number of people using the platform, but expects a gradual rebound, based on what has been seen in Latin America, where tests were conducted.

The financial report does not provide technical details as to how the ban on sharing accounts outside the household will be enforced, but assures that all members of said household will be able to use Netflix while travelling.

The streaming giant had tested means of coercion in 2021 by sending a notification asking people who try to access Netflix to verify their account by sending a code by email or text message to the contact details listed in the profile.

It’s also unclear how much it will cost to add another person to their account, but the cost was under $5 in South American markets.

Separately, Netflix co-founder Reed Hastings announced Thursday that he is stepping down as CEO, while remaining with the organization as chairman of the board.

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